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About Touching Base

Touching Base is an Australasian sales and marketing company built around bringing the latest in technology to Australasian businesses and organisations. "The idea behind Touching Base was to create a vehicle to bring smart technology to Australasia," says CEO Christina Rogstad. "We search globally for good ideas and IT solutions that have not been widely used before in Australasia. Then we create a robust support system behind the products we supply so that our customers receive a high level of service from point of sale through to the ongoing application of the product to maximize its use within their existing operation."

More Smart Solutions from Touching Base

Providing Smart Pen Solutions with the Capturx Digital Pen

Touching Base is the exclusive distributor for the Capturx range of Digital Smart Pens and by US technology company Adapx. "The feedback we get from clients already using the Capturx Smart Pen within their organisations is really positive, and much of that is due to the time and efforts of our customer support team in ensuring a seamless integration with their existing operations" says Christina. "It's as important to us as it is to the client that they get the most from the Smart Pen, and from any other technology we bring onboard."

More about Capturx Smart Pen Solutions

Customised Survey Solutions with ViewPoint Survey software

The state-of-the-art ViewPoint Survey software can be applied using a range of survey devices. "The aim of ViewPoint is to create customized surveys that enable our clients to receive feedback at Point of experience. This allows them to better manage their customer’s experience, a goal that is at the heart of Touching Base’s core principles. We select technology products that meet our requirements for Smart Solutions that make businesses and organisations work better and smarter."

More about how to create a survey solution with ViewPoint

The Touching Base team

CEO for Touching Base Christina Rogstad

Christina Rogstad is co-founder and CEO for Touching Base. An American-born New Zealander, Christina was educated at Minnesota State University and has worked primarily in the Healthcare sector, holding senior roles for Convatec, CR Bard, Southern Cross Healthcare and Wintec. She named the company Touching Base to emphasize the fact that success in business comes down to communicating well with people, and Touching Base regularly with customers and team members as well as the wider marketplace.

Although she professes to have no free time, Christina is in the process of writing a cookbook and a children’s book. She also enjoys the rural lifestyle and beautiful surroundings of living in New Zealand.

General Manager of Sales Neil Foreman

Neil Foreman is Touching Base’s General Manager for Sales in New Zealand and Australia. It is Neil’s role to monitor and maintain the sales team and resellers down line as well as manage the company’s sales and business growth strategies.
Neil has a strong sales background in wholesale and retail from a range of industries including technology, manufacturing and the food industry. He has worked and taught in the US and travelled extensively.

When he is not working, Neil enjoys flying and is an authorized testing officer and senior flight instructor for the Whangarei Flying Club.

General Manager of Operations Mark Liddle

Mark Liddle is the General Manager of Operations for Touching Base. Mark is the main link with the manufacturer’s technical support teams in the US and UK and provides the first level of technical support to our customers, from installation through to using the product. Mark holds a Bachelor’s degree in Agricultural Science as well as over 16 years in sales and business development management in the medical industry, where he has developed strong problem solving and customer support skills.

In his free time, Mark enjoys singing in a band, playing table tennis and ‘trying’ to keep fit.